3
Oct

Praise the Lard contest t-shirt giveaway

Laurie Neef and Trent Cannon with Maura & Jim Lee of Piggy Q, winners of the fish contest. Photo © Rob Burke

Laurie Neef and Trent Cannon with Maura & Jim Lee of Piggy Q, winners of the fish contest.
Photo © Rob Burke

I’ve been scrolling through dozens of galleries and photos trying to find a great picture of this year’s contest t-shirt. Every single one has credentials, people, beverages, body parts, or something else obstructing the artwork. Apparently we were way too busy to stage any photos. The one above, showing Maura & Jim Lee of Piggy Q, winners of the fish contest, is the best I can do. Thanks for modeling, Trent!

Anyway. We’d like to give one away. If you’d like to win, here’s what to do:

1. Follow us on Facebook , Twitter, and/or Instagram and share this post. If you’re already a follower, simply leave a message or tweet us.

2. Comment below and tell us about your favorite barbecue t-shirt and why you want to win this one.  Or, better yet, tweet/Instagram a pic! Be sure to tag us.

3. You may comment only ONCE.

4. Winner will be chosen at random from all eligible entries.

Contest ends at 12 noon Monday, October 7, and we’ll announce the winner on Wednesday, October 9.

If you don’t like your odds and you want instant gratification, click here to buy one. Sizes Small through 4XL. Limited edition; get’em while they’re hot!

2
Oct

17ST Smoked Amber Ale – Now in Bottles

17ST_Amber_Ale

Last year we contracted with Big Muddy Brewing to develop our own beer. We wanted a craft brew that would be unique to us and complement our barbecue. Who better to capture the flavor than our local, award-winning craft brewery? The collaboration resulted in a brew that’s been described as a “full-flavored, yet balanced, amber ale with a decidedly smoky nose and finish and just the slightest hint of sweet apple flavor.” The apple is, of course, a nod to our hometown of Murphysboro’s many apple orchards and the apple wood with which we smoke our barbecue. 17ST Amber Ale is ranked 35th in the nation in smoked beers.

We’ve had the beer on tap for almost two years and you can take home a growler from our Murphysboro restaurant. Now it’s available in 22 oz. bottles at many liquor stores in Illinois and the surrounding region. Tweet, Instagram, or Facebook us a picture if you see it in the wild! Find us @17thstreetbbq.

Our signature 17ST Amber Ale t-shirt available in our restaurants and online.

Our signature 17ST Amber Ale t-shirt available in our restaurants and online.

Click here to order our signature 17ST Amber Ale t-shirt.

Big Muddy Brewing has distribution in many areas of the country. If you’d like to sell the beer on tap or in bottles, please contact Chuck: 618-684-8833

 

30
Sep

Profit is the Name of the Game

Oct_2013_OHP_Mailing

Seems we are constantly in planning mode and this month is no exception. We have three OnCue events coming up and I hope some of you will join us. We’ve welcomed participants from 40 states and 14 countries to Southern Illinois to soak up barbecue culture and knowledge. You can read descriptions of our programs here.

We focus on both the cooking and business aspects of running a barbecue restaurant and attendees are both seasoned professionals and those new to the business. We constantly hear from past attendees that we shortened their learning curve. Established pitmasters come to our events to get new ideas and to fine-tune their procedures.

We’re proud to have helped incubate several dozen barbecue restaurants across the globe, with several more opening within the next six months. Among the summer/fall openings are Peg Leg Porker, Nashville, Keaster’s Barbeque in Hattiesburg, MS, Hometown Barbeque, Brooklyn, Mac’s Texas Bar-B-Q in Brady, TX, and  Gold Mine Barbecue in Denton, TX.

We have a few spots left in each class. Email or call now to receive a registration form. 

If you’ve attended one of our classes, we’d love to hear your best takeaway in the comments below! 

 

 

25
Sep

Praise the Lard Results

Victory Lane was the MBN Grand Champion.  Photo © Rob Burke

Victory Lane was the MBN Grand Champion.
Photo © Rob Burke

We enjoyed a banner weekend in Murphysboro with our Praise the Lard–Murphysboro Barbecue Cook-off event. A record 84 teams vied for top honors in both the MBN and KCBS competitions. Our first-ever Kids’ Que had 15 total teams and some fierce competition. Below are the winners of each event … more details about the weekend will appear in a future post.

MBN Grand Champion: Victory Lane BBQ {in shoulder}

Ribs
1) All in Que
2) Boar’s Night Out
3) Firehouse BBQ
4) Serial Grillers
5) Diamond D Cooking Team

Shoulder
1) Victory Lane BBQ
2) Serial Grillers
3) Gwatney Championship BBQ
4) Twyford BBQ & Catering
5)  Will-B-Que BBQ Team

Hog
1) Victory Lane BBQ
2) F.B.I. BBQ
3) Gwatney Championship BBQ
4) Party Q
5) Twyford BBQ & Catering

TRUEBUD won their 15th KCBS Grand Champion title.  Photo © Rob Burke

TRUEBUD won their 15th KCBS Grand Champion title.
Photo © Rob Burke

KCBS Grand Champion:  Truebud

KCBS Reserve Grand Champion:  Killer Hogs
Chicken
1) Back Porch Que
2) Jugs BBQ
3) One2BBQ
4) QUAU
5) Boss Hog BBQ
6) A Boy & His BBQ
7) Boars’ Night Out
8) Team Enoserv
9) TRUEBUD
10) Bubba Joe’s BBQ

Ribs
1) TRUEBUD
2) Gilly’s BBQ
3) One2BBQ
4) Gwatney Championship BBQ
5) It’s 5 O’Clock somewhere
6) TR’s Up in Smoke
7) Killer Hogs
8) Squealer’s Award-Winning BBQ
9) Hickory Pit Stop
10) Big O’ Dang O’ BBQ

Pork
1) Meadow Valley BBQ
2) Iowa Smokey D’s BBQ
3) All In Que
4) Desperado’s Barbecue
5) Redneck Grillers
6) Bubba Joe’s BBQ
7) Team Enoserv
8) Killer hogs
9) Sexy Q
10) It’s 5 O’Clock Somewhere

Brisket
1) Killer Hogs with a perfect 180 score
2) Black Iron BBQ
3) TRUEBUD
4) Iowa Smokey D’s BBQ
5) A Boy & His BBQ
6) Sonny’s Competition Team
7) Smokin’ T’s
8) Squealer’s Award-Winning BBQ
9) The Flying Pigs
10) The Flying Burritos

Kylie Graff and Maddie Guy won 1st Place overall in our inagural Kids' Que. Photo © Rob Burke

Kylie Graff and Maddie Guy won 1st Place overall in our inagural Kids’ Que.
Photo © Rob Burke

Townsend Spice Kids’ Que
Age 7-11 : Hott Pink Hogs
Age 12-15 Jared Bastien

Townsend Spice & Supply Fish & Wings Contest
Wings: Party Q
Fish: Piggy Q

17
Sep

Praise the Lard Team List

praise_the_lard_apples

We have a record number of competitors at Praise the Lard this year: 9 MBN teams, 61 KCBS teams, and 14 teams cooking in BOTH categories totaling 84 teams. The blown glass apples above are some of the trophies for the contest, expertly crafted by the Douglass School Art Place in Murphysboro.

Are you cooking, judging, or volunteering in some way? Sign in the comment section below and tell us your favorite part of contest or to what you’re most looking forward.

TEAM NAME
3 Taxi Guys
270 Smokers
A Boy & His BBQ
A Pig’s Worst Nightmare
Adventure Partners BBQ
All In Que
Back Porch Q
BBQr’s Delight
Beer & Smoking In Las Vegas
Big O’ Dang O’ BBQ
Boars Night Out
Bone ‘E’ Fide BBQ
Boondocks BBQ
Boss Hawg BBQ
Bubba Joe’s BBQ
Carbondale Pork District
CT’s Custom Smokers & Barbeque
Desperados Barbecue
Dewey Smoke’m & Howe
Diamond D Cooking Team
EnFuego BBQ and Grill Team
F.B.I BBQ
Firehouse BBQ
Fowl Butt BBQ
Getta Que
Gilly’s BBQ
Goin Hog’ N
Gwatney championship BBQ
Hawg N Dawgs
Hickory Pit Stop
HOOAH Wounded Warrior BBQ
Iowa’s Smokey D’s BBQ
It’s 5 O’clock Somewhere
Jugs BBQ
Killer Hogs
Lock Stock & two Smokin’ Barrels
Meadow Valley BBQ
Mike & Zachs BBQ
Mispits BBQ
Nuthatch Hill BBQ Co.
Oink-A-Doodle-Moo-1559
One2bbq
Party Q
Piggy Q
Piggy Style
PitMaster IQ BBQ
Posey County Cookers
Q Live Crew
QUAU
Que’s Your Daddy BBQ
Redneck Grillers
River Eagle Smokin Butts Weise
Runaway Hogs
Serial Grillers
Sexy Q
Shake’ N Bake BBQ
Shawnee Parkway Cracklin Butts
Sizzlin’ Bones BBQ
Smokers Wild
Smoki Bros. BBQ
Smokin All UR Butts BBQ
Smokin Bullets BBQ Team
Smokin Fyrpit
Smokin’ Sauced
Smokin’ T’s BBQ
Sonny’s Competition Team
Spicewine Ironworks
Squealers Award Winning BBQ
St. Louis Black Iron BBQ
Team Enoserv
The Fabulous Fault Liners
The Flying Burritos
The Flying Pigs
The Heat Is On
Thunder Hog BBQ
Too Big to Fail BBQ
TR’s Up In Smoke
TrueBud BBQ
Two Butts and A Ham
Twyford’s BBQ & Catering
Uncle Bones BBQ
Victory Lane BBQ
Will-Be-Que BBQ team
Wright On Que- IL

15
Sep

Join us for Praise the Lard

Blog_PraisTheLard_ad_2013

We’re in full-on prep mode for the 26th annual Praise the Lard – Murphysboro Barbecue Cook-off. The 1-7 pit crew has been working around the clock to organize our largest ever event — we’re rolling out the welcome mat for close to 90 teams, dozens of volunteers and judges, and thousands of people from all over the world who will come to celebrate a beautiful fall weekend in Southern Illinois.

Of special interest this year is our first-ever Townsend Spice Kids’ Que. We’re accepting entries in two age categories — 7–12 and 13–15. Children can cook alone or with a friend. We’ll provide the grills {which you get to take home}, a t-shirt, charcoal, and 1.5 lbs. of hamburger for each team. Teams are responsible for condiments, seasonings, necessary tools, and garnishes. Entry fee is $30 per team and space is limited to 10 teams in each age group. Download an application and rules here.

We have close to 90 teams this year, hailing from New York to Texas. There’s always a little confusion about the barbecue during a contest. The teams are cooking for the contest only. Due to health department regulations, they’re not allowed to sell their food. They do, however, love to meet new people and you’re welcome to walk around the team tents on Thursday, Friday, and Saturday afternoon {after turn-ins are complete}, and welcome them to town. Please note that Saturday morning/early afternoon is NOT a good time to chat with teams as they are in competition mode and finishing their entries for the judges.

There will be barbecue and lots of libations available at the stand outside 17th Street and the Thursday and Friday evening events are open to the public as well. Tickets available at the door. Be sure to join us for live music at each event. After Barbed Wire is the terrific band for Thursday night and they’ll be playing inside The Warehouse.

The videos below will give you a glimpse of what goes on during contest.

Praise the Lard – 17th Street BBQ from Arthur Agency on Vimeo.

Sky Full of Bacon 21: Woodsmoke Nation from Michael Gebert on Vimeo.

Be sure to visit our Market vendors on Friday evening and all day Saturday. Blog_market_poster_2013-01

Our 17th Street crew has been working for several months to produce this event. We’re grateful to the generous sponsors who help make it all possible. Several businesses really stepped up their support this year and we are most appreciative. A special thanks to Voss Heating & Air, Silkworm, Arthur Agency, SoundCore, and Lyerla Lake Farms.

Arthur Agency is responsible for the outstanding logo and graphic design work and the t-shirts, posters, and other items were expertly printed by Silkworm, Schwebel, and the Printing Plant.

It takes a village to put together an event of this magnitude and we hope you’ll patronize and say a special thank you to the sponsors listed below. If you’d like information on how to become a sponsor or be involved in some way, please be in touch.

Praise the Lard Sponsor Poster

 

13
Sep

Big Apple Barbecue Block Party: Our Outstanding Pit Crew

Amy packs for the Big Apple Barbecue Block Party

Amy’s essentials: Pappy, Hooker’s House, and bling.

The Big Apple Barbecue Block Party is our most highly anticipated event each year. We begin planning in January and packing up in May.
Sexy dancer on top of the 17th Street BBQ pitsJust prior to hitting the road, Phillip marks the beginning of the journey with his traditional sexy rib dance atop the Ole Hickory pits.
17th Street BBQ pits on the road on the way to the Big Apple Barbecue Block Party17th Street BBQ rigOur crew from Southern Illinois starts the drive on Tuesday. The convoy includes our trailers and Ole Hickory Pits, pulled by our Chevrolet trucks, and a box truck. Each vehicle is stocked with snacks and a chatty person to keep the driver awake and we plan strategic stops at various barbecue restaurants along the way. Navigating from New Jersey, through tunnels and over bridges, is the trickiest part of the journey. Tire blowouts, mechanical issues, and traffic delays all make for a good story on the other end of the trip.
The Hotel RogerUpon arrival we’re welcomed warmly by the gracious staff at the Roger, the host hotel for the past six years. Located just blocks from the Block Party site, it’s a veritable Who’s Who in the lobby as pitmasters, chefs, staff, and speakers congregate.

17th Street BBQ Pit Crew takes cover from the rain at the Big Apple Barbecue Block PartyWe’ve been incredibly lucky with the weather for the past 11 years and this year driving rain made the Friday set-up more than a little challenging. This was a huge storm and it rained sideways into the early morning. We purchased all of the rain ponchos we could find and vinyl banners, anchored with Coke cans, became tents under which to huddle while loading the pits.

17th Street BBQ Core Pit Crew on day one at the Members of the 17th Street BBQ pit crew putting rub on the ribs at the Big Apple Barbecue Block Party

Our core Pit Crew: Jenn, Laurie, Sara, Becky, Mike, Amy, Woody, Faye, Luke, and Brent. Phillip is not pictured; he had the night shift and was not on site when we had a minute to take these photos.

Fortunately the rain stopped and the weekend was gorgeous. Our booth alone fed almost 13,000 people and it takes many hands to produce and serve that quantity of barbecue. Our core Pit Crew totally rocked it and we were joined by some of the best volunteers ever.

17th Street BBQ Pit Crew on day two at the Members of the 17th Street BBQ pit crew putting rub on the ribs at the Big Apple Barbecue Block PartyHere’s our group on day one.

17th Street BBQ Pit Crew on day one at the Members of the 17th Street BBQ pit crew putting rub on the ribs at the Big Apple Barbecue Block PartyAnd here’s most of the extended crew.

Shane and Lawson Linn from Townsend Spice {blenders of our Magic Dust®} were a huge help every step of the way. David Bogan, die-hard barbecue enthusiast and attorney from Connecticut has volunteered to help us for the past eight years. Randy Kane, a Manhattan management consultant whom I met on Twitter, and Daniel Farrish, Brooklyn resident and son of one of our former Las Vegas managers, worked their third stints. Mike Mrva, John Hulslander, and James Pryor have been participants in multiple Oncue Consulting programs. This was Mike’s second tour of duty. I have to give a special shout out to John Hulslander who pretty much worked around the clock the entire weekend, even in the driving rain, with a huge smile on his face the entire time.

Members of the 17th Street BBQ pit crew people watching at the Big Apple Barbecue Block PartyThis is the best crew we’ve ever had and the many skilled hands made it possible for everyone to enjoy the event as well as work it.

Members of the 17th Street BBQ pit crew putting rub on the ribs at the Big Apple Barbecue Block PartyEach evening we prepped ribs and even though the quantity was huge, we cut no corners. Each rib was inspected, trimmed, and seasoned just the way we do it in our restaurants every day. Part of our crew included pitmasters and restaurateurs who came to volunteer with us and see what this party is all about. Wayne Mueller and Frank Ostini {bottom photo} were a welcome addition to our crew as well.

17th Street BBQ Pit Master Phil sauces ribs at the Big Apple Barbecue Block PartyWayne and Phillip  doing a bit of final saucing and seasoning.

Members of the 17th Street BBQ pit crew cutting ribs at the Big Apple Barbecue Block PartyBecky and I were tremendously proud of our daughters, Faye Landess and Sara. They cut ribs for hours with smiles on their faces – clearly graduates of the Mike Mills School of Strong Work Ethic.

candid photos of Mike Mills, Amy Mills, and the 17th Street BBQ pit crew at the Big Apple Barbecue Block PartyOne of the real gifts of an intense event of this kind is that the relationships within our crew grow even stronger. Working and playing side-by-side, around the clock, for almost a week means learning how to best work together, lots of deep conversations, and strengthened bonds – benefits that last far into the future.

Read more about our Big Apple Barbecue Block Party adventures here. 

Photos by the outstanding Ken Goodman.  

27
Aug

OnCue Business of Barbecue: Twitter Tips for the BBQ World


Twitter and Instagram are my favorite forms of social media at the moment. I’ve carefully cultivated a twitter feed of people in the barbecue, food, media, fashion, and design arenas. I try to catch up on my feed a few times a day and I like to read everything, therefore the number of people I follow is fairly small. At 17th Street we use Twitter to engage in conversation and show a slice of 17th Street life. We do very little outright marketing via Twitter. One thing I do notice via my Twitter and Facebook feeds is that very few people in the barbecue world are using Twitter to their best advantage.

While this article focuses on brands who tweet too much, many of the principles apply to any business.

Here are a few tips:

Vary your social media content. Linking Twitter and Facebook isn’t usually a good idea. You should be communicating differently on each medium – so many tweets do not translate well to Facebook and vice versa. People also don’t like to read the same information over and over. Tweets that are cut off because the Facebook post is over 140 characters are lost on your followers. If you post virtually identical information and photos on Twitter, Facebook, and Instagram, there is no reason  to follow you on all channels. Reading it once is enough. You CAN post the same information, but switch up the wording and the timing.

The largest complaint I hear from my media friends is the amount of spam they receive via Twitter. Tweeting to every media outlet, one after another, a message like any of these is spam:

Hey @nytimes to whom can I send some of my barbecue sauce to sample? 

Hey @bonappetit to whom can I send some of my barbecue sauce to sample?

Hey @saveur to whom can I send some of my barbecue sauce to sample?

Hey @guyfieri come hang out with us at the American Royal! 

Hey @michaelsymon come hang out with us at the American Royal! 

Hey @bobbyflay come hang out with us at the American Royal! 

Tweets like these show a lack of media savvy. Your best bet of making contact is a well-crafted email. And don’t tweet every media outlet, one after another, asking for a person’s email address; simply call the publication and ask the receptionist for that information.

Begging for a follow so you can DM a person is also poor form. You can almost always figure out how to contact a person via their website or with a phone call to their business. Followers are earned via value and interesting content.

You can use Twitter to engage and/or broadcast. If you’re simply broadcasting your daily features or sales information about your restaurant, your audience and followers will be relatively small and localized. Unless, of course, you are the Los Angeles Kogi barbecue truck tweeting your next stop to people who avidly follow you for that information.

A poor use of Twitter is retweeting every check-in or compliment you receive. No one is interested in reading these tweets, especially when you tweet them once a day, one after another. If people follow you, they already think you’re great. Retweeting compliments is like applauding for yourself. An exception would be something that your followers would find particularly funny or interesting. A more gracious rule of thumb is to simply @reply the person who paid you the compliment.

No one cares about who’s checked in to your establishment. No one.

Consider NOT putting a period in front of an @ reply. That enables everyone who follows you to see your conversation with another person. 99% of the time this is not interesting or necessary.

A good rule of thumb is a 4/5 to 1 ratio of tweets that aren’t about you to those that are. A great use of Twitter is to lift other people up. Tweet and retweet articles about your friends and colleagues and items that are of interest to your industry. Make your twitter feed a source of information and inspiration and you will earn all of the followers you want.

What are your favorite tips for savvy Twitter use? What Twitter behaviors do you find annoying?

26
Aug

Good reads

A few articles that piqued my interest last week:

Truth: Freedom is for friends and friends are everything. Make the trip.

Clean up your Facebook newsfeed with these easy steps.

There’s an art to networking.

The best revenge

How to grow a person by David Brooks.

Nick Pihakis of Jim ‘n’ Nick’s has a pretty amazing hog project project

Great advice on the writing life from Jen Gish.

Always fascinated by strong women who get things done. Deeda Blair is a force.

How refreshing or renovating your restaurant can affect your bottom line. Especially timely given some of our current/future projects.

 

23
Aug

Big Apple Barbecue Block Party: Media Mania

B. Smith and Thank You, Dan

One of the highlights of our summer is the Big Apple Barbecue Block Party held the second weekend of June in New York City. Some of the country’s most-renowned pitmasters, each famous for a specific, traditional regional style of barbecue, gather at Madison Square Park to feed 150,000+ barbecue-crazed New Yorkers. Live music in the park, a beer garden, and culinary discussions and demos round out the experience.

Spreading the gospel of barbecue and promoting the Block Party itself is a big part of our week in New York City and we hit the ground running the moment we arrive. We always try to make media appearances with another pitmaster or two, emphasizing the tight-knit relationships within the barbecue community.

Click here to listen to our chat with James Beard EVP Mitchell Davis at Heritage Radio.

Good Morning America

Mike and Elizabeth Karmel of Hill Country appeared on Good Morning America. Traditionally we do this spot in Central Park during the Friday morning concert series, but torrential downpours forced us into plan B – the GMA studios. Two teenage bands were playing and there were hordes of teenagers and their mothers trying to crowd into the studio. Watching Mike in make-up next to boys getting their hair straightened was quite a sight. Here’s a clip and one of our recipes on the GMA website.

Leonard Lopate ShowJohn Stage, Kenny Callaghan, and I did an interesting segment with Leonard Lopate. Leonard is an excellent interviewer with smart and insightful questions directed to each of us. Really a pleasure. You can listen to the interview online here.

BlockParty_TheChew_1

NYC’s most-wanted BBQ gang striking a pose: Shovel – to dig a pit. Knife – to dismember. Gloves – leave no fingerprints. Wood – to burn the evidence. ~special thanks to John Hulslander for the photo and clever caption.

We were thrilled to film another segment of The Chew that featured many of our Block Party pitmaster friends and highlighted barbecue traditions from Alabama, South Carolina, New York City, and Southern Illinois. Watching the group above strike a pose and march  down Madison Avenue filming b-roll, for take after take, was pretty entertaining.

The ChewThis time we filmed with the lovely and personable Daphne Oz. We talked barbecue tips and sampled ribs and our famous pink panty pulldown punch. We all received lots of calls and compliments when the segment aired. We’re all very grateful to The Chew for highlighting the Block Party and America’s best barbecue!

Did you see the segment? What did you think?

Stay tuned for more stories about the Big Apple Barbecue Block Party.