Tagged / whole hog


Register Now for the ‘Whole Hog Extravaganza’ Barbecue Seminar

17th Street Barbecue Whole Hog Extravaganza Join 17th Street Barbecue for the 7th annual Whole Hog Extravaganza seminar and invest in your business, your network, and your dreams.

Building a barbecue empire requires more than the ability to cook great barbecue. Not only must you master all aspects of the restaurant business; you have to adapt to ever-changing trends, technology, and ways of conducting business.

Pitmasters at the top of their game invest in continuing education. Similarly, they constantly build relationships in both the barbecue and restaurant communities.

Above all, you’ll hear from a powerhouse lineup of legendary and celebrated pitmasters, restaurateurs, and marketing professionals discussing topics that will directly impact your business.

So whether you’re a seasoned or aspiring restaurateur, barbecue competitor, or a lifelong super enthusiast, we invite you to continue your education at the 7th Annual Whole Hog Extravaganza/Brisket Bonanza/BBQ MBA seminar on January 15th and 16th!

This two-day event is packed with speakers, relevant seminar topics, and networking opportunities. Even more, it’s all designed to connect you with the ultimate tips of the barbecue trade that you can’t find anywhere else.

Presented by OnCue Hospitality Consulting, the Whole Hog Extravaganza seminar takes place at the legendary 17th Street Barbecue in Murphysboro, IL!

In addition, the classes explore a variety of cooking methods and demonstrations from prep through finished product for whole hogs, brisket, sausage, and more. During the BBQ MBA portion of the program, hear advice from this group of top talent. Bring your appetite too, because all the food will be sampled! You’ll also get a peek behind-the-scenes at the 17th Street operation.

Here’s an insider’s look at last year’s event. Every year, our lineup of top pitmasters, speakers, and press varies to bring you a fresh, relevant, learning experience. Check out this year’s lineup below!

THIS EVENT SELLS OUT. Remember, space is limited to just 35 participants in order to provide ample opportunity for learning and networking.

Click here for your all-access pass!

Whole Hog Extravaganza Seminar Lineup

Get ready for your sneak preview of the talent on board this year:

Mike Mills, Amy Mills and Phillip Heern of 17th Street, known as “The Legend,” “The BBQ Heiress,” and “The Right-Hand Man,” respectively, graciously host the event! While Mike is the most decorated pitmaster in America, Amy is the industry’s go-to girl for all things barbecue, and Phillip is an integral part of the crew.

John Lewis and his barbecrew opened Lewis Barbecue in Charleston in 2016. Barbecue enthusiasts flock to his pit year after year and wait in long lines to taste his expertly smoked pork spareribs, beef ribs, “Texas hot guts” sausage, oxtail and his legendary beef brisket.

Aaron Kleidon, brewmaster, co-owns Scratch Brewing Company, a farmhouse brewery in Ava, Illinois. Named one of the top four breweries for foraged beer by Outside Magazine, Scratch Brewing Company also focuses on farmhouse beers and other styles brewed with home grown and locally farmed and foraged ingredients.

Kat Kinsman, Journalist and author of Hi, Anxiety, is also the founder of Chefs with Issues and the Senior Food and Drinks Editor at Time Inc.’s all-breakfast site Extra Crispy.

That’s not all!

Barry Sorkin, former IT professional, opened SMOQUE BBQ in 2006. It quickly developed a reputation for serving some of the best BBQ in Chicago. He’s also the co-founder of the Illinois BBQ Alliance.

Tom and Shelley Niemeier of architectural and design firm SPACE STL, specialize in strategic planning, interior design, historic renovations, and more. Tom is a Registered Architect with over thirty years’ experience in the design industry. In addition, Shelley works closely with clients to develop cohesive branded themes in their new spaces and on a variety of interior design projects in the office.

Finally, the lineup continues with appearances by: 

Roderick Weaver is no stranger to the beverage scene across the country with nearly two decades of experience. After mastering the art of mixology, Weaver started his own firm, BarWeaver Consulting, in 2013, where he has helped create and mentor notable bar programs like OBC Kitchen in Lexington and Lewis Barbecue in Charleston.

Michael Ollier
Certified Angus Beef

Chris Chamberlain

Click the link below to register online or email Amy to pay by check and avoid the ticketing fee.


OnCue: Whole Hog Extravaganza

WholeHog_17thStreet_1We’re deep in planning the next Whole Hog Extravaganza/Brisket Bonanza/BBQ MBA which will be held January 19-21, 2014. This event brings together some of the most celebrated whole hog and brisket cookers in the country, along with brilliant marketing and media minds, and showcases a variety of cooking methods and styles. During the class, pitmaster goes through the butchering and prep process.


The observation mirror view looks a bit like a scene from Dexter during the demos.


Sam Jones is wielding the ax as he carefully splits his hog.


Near the end of the cook his hog is flipped so the skin is facing the coals, causing it to blister and crisp up. That cracklin’ will be chopped up and mixed in with the meat. Or if you’re standing nearby, he’ll break off a piece for you. A little bite of heaven.

WholeHog_Shed_1Brad Orrison and his crew from The Shed are famous for their robo hog. Brad invented this contraption that allows the hog to cook running style.

WholeHog_Shed_2There’s no prettier presentation and it tastes good, too. So good, in fact, that it placed 1st in the whole hog category at Memphis in May this year. You can catch Brad and his family on a new Food Network show that will begin airing August 4th.

WholeHog_17thStreet_2 Mike, Phillip, and our gang cooked two styles of hogs – one crouched and one on its back. Both delicious.

WholeHog_StokingFire_1 Tending the pits the night and passing bottles of Bulleit bourbon and moonshine-soaked cherries around the burn barrels is part of the fun.

WholeHog_PorkBelly While the hogs and brisket are cooking, we gather for the BBQ MBA portion of the program and hear wisdom, advice, and cautionary tales from the pitmasters and marketing/media masterminds. Brisket demos and sampling and delicious meals and snacks were part of the program as well. The glazed pork belly bites, pictured above, were one of snacks we enjoyed.

Registration will open soon for the January 2014 event. Email me if you’d like to be put on the list. We have some returning pitmasters and speakers as well as new additions to the line-up. It promises to be an outstanding educational and networking experience.

Read more about the Porchetta, Brisket Bonanza and BBQ MBA portions of this event herehere and here

The next Whole Hog Extravaganza/Brisket Bonanza/BBQ MBA will be held January 19-21, 2014. For a gallery of 2013 event photos, taken by the great Ken Goodman, click here