2
Oct

17ST Smoked Amber Ale – Now in Bottles

17ST_Amber_Ale

Last year we contracted with Big Muddy Brewing to develop our own beer. We wanted a craft brew that would be unique to us and complement our barbecue. Who better to capture the flavor than our local, award-winning craft brewery? The collaboration resulted in a brew that’s been described as a “full-flavored, yet balanced, amber ale with a decidedly smoky nose and finish and just the slightest hint of sweet apple flavor.” The apple is, of course, a nod to our hometown of Murphysboro’s many apple orchards and the apple wood with which we smoke our barbecue. 17ST Amber Ale is ranked 35th in the nation in smoked beers.

We’ve had the beer on tap for almost two years and you can take home a growler from our Murphysboro restaurant. Now it’s available in 22 oz. bottles at many liquor stores in Illinois and the surrounding region. Tweet, Instagram, or Facebook us a picture if you see it in the wild! Find us @17thstreetbbq.

Our signature 17ST Amber Ale t-shirt available in our restaurants and online.

Our signature 17ST Amber Ale t-shirt available in our restaurants and online.

Click here to order our signature 17ST Amber Ale t-shirt.

Big Muddy Brewing has distribution in many areas of the country. If you’d like to sell the beer on tap or in bottles, please contact Chuck: 618-684-8833

 

30
Sep

Profit is the Name of the Game

Oct_2013_OHP_Mailing

Seems we are constantly in planning mode and this month is no exception. We have three OnCue events coming up and I hope some of you will join us. We’ve welcomed participants from 40 states and 14 countries to Southern Illinois to soak up barbecue culture and knowledge. You can read descriptions of our programs here.

We focus on both the cooking and business aspects of running a barbecue restaurant and attendees are both seasoned professionals and those new to the business. We constantly hear from past attendees that we shortened their learning curve. Established pitmasters come to our events to get new ideas and to fine-tune their procedures.

We’re proud to have helped incubate several dozen barbecue restaurants across the globe, with several more opening within the next six months. Among the summer/fall openings are Peg Leg Porker, Nashville, Keaster’s Barbeque in Hattiesburg, MS, Hometown Barbeque, Brooklyn, Mac’s Texas Bar-B-Q in Brady, TX, and  Gold Mine Barbecue in Denton, TX.

We have a few spots left in each class. Email or call now to receive a registration form. 

If you’ve attended one of our classes, we’d love to hear your best takeaway in the comments below!